RGeeProductions
05-20-2009, 04:26 PM
NASCAR NEW ENGLAND RETURNS TO
NEW ENGLAND SPORTS NETWORK FOR 10-WEEK RUN IN 2009
NASCAR New England, Stafford Motor Speedway’s
award winning television program, will return to the New England Sports
Network (NESN) for the 2009 season with a 10-episode run beginning on
Saturday, June 27. The show will air from 5pm-6pm each Saturday from June
27 through August 29. This year marks the fourth consecutive year that
NASCAR New England will air on the most watched sports network in New
England and the ninth consecutive season that Stafford Motor Speedway has
produced the show.
The 2009 edition of NASCAR New England will once again showcase Stafford’s
SK Modified® and Late Model divisions with highlight coverage of Stafford’s
SK Light, Limited Late Model, and DARE Stock divisions. NASCAR New England
will also continue to bring you stories showcasing the weekly racers behind
the scenes.
“The time slot we have for NASCAR New England leads into NESN’s Red Sox
coverage, which is an ideal time slot for us to occupy,” said Mark Arute,
SMS COO/GM. “With the Red Sox ownership group being involved with Roush
Racing, there is a connection between Red Sox fans and NASCAR, which will
help build a larger audience for NASCAR New England and give team and track
sponsors a greater level of exposure.”
The show’s success on NESN has produced a unique return for the track’s
competitors. Team sponsors, as well as track advertising partners have
received liberal on air references and increased visibility as well as
exposure to the core New England market as well as a national audience.
“We began our TV project during the 2001 racing season with the goal to
provide our competitors a unique tool that they could use to acquire
individual team sponsorships,” said Mark Arute, SMS COO/GM. “Since we began
the show, it has grown by leaps and bounds. We began on public access and
as we enter our ninth season of television coverage, we are on the largest
sports network in New England for the fourth consecutive season. With NESN
being available on satellite, we have evolved from local public access reach
in Connecticut to a regional network that has the ability to reach every
home in the United States.”
Stafford’s NESN coverage is the only weekly television coverage of NASCAR’s
Whelen All American Series in New England, offering Stafford teams and their
supporters a unique marketing opportunity.
ABC/ESPN and Versus reporter Jack Arute will return as the show’s host with
Matt Buckler lending his voice to the play-by-play duties and former Whelen
Modified Tour champion Rick Fuller serving as the race analyst. Joe Coss
will provide coverage from pit road and CARQUEST Victory Lane, and Tony
Sutton will supply Track Facts. NASCAR New England will once again be
produced by SMS Images & Teleproductions in association with NESN.
For more information, or to find out about commercial opportunities for the
2009 edition of NASCAR New England, please contact the Stafford Motor
Speedway track office at 860-684-2783 or at www.staffordspeedway.com.
Scott Running
NEW ENGLAND SPORTS NETWORK FOR 10-WEEK RUN IN 2009
NASCAR New England, Stafford Motor Speedway’s
award winning television program, will return to the New England Sports
Network (NESN) for the 2009 season with a 10-episode run beginning on
Saturday, June 27. The show will air from 5pm-6pm each Saturday from June
27 through August 29. This year marks the fourth consecutive year that
NASCAR New England will air on the most watched sports network in New
England and the ninth consecutive season that Stafford Motor Speedway has
produced the show.
The 2009 edition of NASCAR New England will once again showcase Stafford’s
SK Modified® and Late Model divisions with highlight coverage of Stafford’s
SK Light, Limited Late Model, and DARE Stock divisions. NASCAR New England
will also continue to bring you stories showcasing the weekly racers behind
the scenes.
“The time slot we have for NASCAR New England leads into NESN’s Red Sox
coverage, which is an ideal time slot for us to occupy,” said Mark Arute,
SMS COO/GM. “With the Red Sox ownership group being involved with Roush
Racing, there is a connection between Red Sox fans and NASCAR, which will
help build a larger audience for NASCAR New England and give team and track
sponsors a greater level of exposure.”
The show’s success on NESN has produced a unique return for the track’s
competitors. Team sponsors, as well as track advertising partners have
received liberal on air references and increased visibility as well as
exposure to the core New England market as well as a national audience.
“We began our TV project during the 2001 racing season with the goal to
provide our competitors a unique tool that they could use to acquire
individual team sponsorships,” said Mark Arute, SMS COO/GM. “Since we began
the show, it has grown by leaps and bounds. We began on public access and
as we enter our ninth season of television coverage, we are on the largest
sports network in New England for the fourth consecutive season. With NESN
being available on satellite, we have evolved from local public access reach
in Connecticut to a regional network that has the ability to reach every
home in the United States.”
Stafford’s NESN coverage is the only weekly television coverage of NASCAR’s
Whelen All American Series in New England, offering Stafford teams and their
supporters a unique marketing opportunity.
ABC/ESPN and Versus reporter Jack Arute will return as the show’s host with
Matt Buckler lending his voice to the play-by-play duties and former Whelen
Modified Tour champion Rick Fuller serving as the race analyst. Joe Coss
will provide coverage from pit road and CARQUEST Victory Lane, and Tony
Sutton will supply Track Facts. NASCAR New England will once again be
produced by SMS Images & Teleproductions in association with NESN.
For more information, or to find out about commercial opportunities for the
2009 edition of NASCAR New England, please contact the Stafford Motor
Speedway track office at 860-684-2783 or at www.staffordspeedway.com.
Scott Running